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About

Alpaca Marketing

Alpaca Marketing Seminars

BreedWorks conducts numerous educational alpaca marketing seminars throughout the year. We take education seriously and make it a priority to create arenas for alpaca marketers of all levels to gain the knowledge needed to succeed. Susan and Hazen have extensive teaching and speaking experience in the area of marketing and design. They can be found presenting their highly acclaimed alpaca marketing seminars throughout the country at alpaca farms and other prestigious alpaca industry events. Give yourself and your clients the knowledge and skill needed to succeed in the alpaca business. Contact BreedWorks today to schedule an alpaca marketing seminar at your farm or event.

Award-Winning

BreedWorks has been honored with numerous awards for excellence in design. BreedWorks received awards for a wide variety of work including logo design, illustration, print design, web design and animation. Among the organizations praising BreedWorks for its design are The American Graphic Design Awards and Creativity, both recognized for a high level of competition and quality. These awards aren't just good news for us. They signal to our clients that they're receiving design solutions considered the best in the industry.

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$1500 BreedWorks Design Dollars

Get $1500 worth of design services for just $1275. Are you thinking about creating an e-Newsletter? This certificate will get you started with a savings of $225.

$2500 BreedWorks Design Dollars

Save! Get $2500 worth of design services for just $2050. Do you need a logo for your new farm? This BreedWorks Design Certificate will make it happen, and saves you $450!

$500 BreedWorks Design Dollars

Get $500 worth of design services for just $450. Do you need an ad designed? Or would you like to pay for your web hosting for the whole year? This certificate will cover you. And with great savings.

$5000 BreedWorks Design Dollars

Buy $5000 worth of design services for just $4000. Is it finally time to set up that great on-line store? This is the perfect BreedWorks Design Certificate to get your shopping cart and catalog of goods on-line. And saves you $1000 in the process.

10% Off Gift Certificate

BreedWorks Design Gift Certificate good for 10% off any BreedWorks design services.

20% Off Gift Certificate

BreedWorks Design Gift Certificate good for 20% off any BreedWorks design services.

Cheetah CMS website

The Gazelle PLUS

Unlimited alpacas, events, news, articles, services, and photos

Advanced animal information: awards, histograms, EPDs, Progeny, Service Sire, Dam and Sire and even a private gallery of images for each animal.

e-Commerce* capabilities built right in. Plans start at just $4500

The Cheetah has no limits!

e-Commerce and CMS website

Gazelle CMS website

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Logos

When it comes to your alpaca business' logo, you are competing for the public's eyes, memory and emotions. To ensure yours is working for you, put some work into developing an effective one right from the start.

The Alpaca Chronicles

The Alpaca Chronicles, the most recent book by Mike Safley with illustrations by Susan Muther, takes the reader on a journey that began forty million years ago.

The Alpaca Shepherd

The Alpaca Shepherd, written by Mike Safley and Illustrated by BreedWorks owner, Susan Muther, walks both new and experienced breeders through the process of building barns and fences, caring for cria, breeding and reproduction, delivering babies and creating a breeding program. The text is accessible and easy to understand, free of jargon and technical terms.

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Adrienne Martini -- Writer

Alpaca Marketing Tip Sheet by Susan Muther

Marketing, or more specifically, successful alpaca marketing involves a number of coordinated, strategic and integrated elements, such as alpaca logo design, alpaca website design, targeted messaging and tactics, that all come together to create a 'Listening Alpaca Farm Brand'. This article provides a list of helpful tips outlining the basics of effective alpaca marketing.

Alpaca Logo Development by Susan Muther

When it comes to your alpaca business' logo, you are competing for the public's eyes, memory and emotions. People are bombarded with marketing images at every turn. To ensure yours is working for you, put some work into developing an effective one right from the start.

A Rose is a Rose... by Susan Muther

A school bus in any other color is no longer a school bus. A stop sign in any other color is not a stop sign. A Tiffany’s box in any other color than their signature blue is no longer a Tiffany’s box. And a UPS truck that’s not brown, well, you know where I am going with this by now. The point is color fills a very important role in the development of a business’s Brand Identity, and that includes alpaca breeding businesses.

Abenaqui Alpacas

The professional and knowledgeable staff at Breedworks have been instrumental in helping to get our marketing ideas off the ground. Through their thoughtful support we have been able to turn ideas into reality. From logo development to web design they have listened to our ideas and provided us with a path to bring our marketing program online...Given a chance to do it all over again, we would certainly work with the Breedworks team.

Abenaqui Alpacas

Account management

This is a tactical and strategic implemetation process to assist you and us in meeting essential objectives before, during amd after the implementation of your project.

Aconcagua Alpacas

Aconcagua Alpaca Farm, pronounced âkown’kâgwâ, derives its name from the highest mountain in the southern hemisphere. They came to Breedworks for their expertise in developing strong brands that were effective in all medias.

Adobe Acrobat

A suite of applications to create and view PDF files.

Aliasing

The term is commonly applied to spatial aliasing, which manifests as visible pixelation - a blocky or jagged effect.

Alpaca Breeders Fiber School

Alpaca Familia

Alpaca Jack's Suri Farm

In business since 1992, Alpaca Jack's Suri Farm came to BreedWorks looking to enhance their online image, improve their natural search engine ratings, and heighten their public awareness.

Alpaca Jack's Suri Farm, LTD

We’ve had an online presence for years, but with our new website, our visibility has improved dramatically. Our goal was to improve the overall design and structure of our site, making it easier for visitors to locate information. We also wanted to be able to maintain the site on our own. And we were more than pleased with the end result...

Alpaca Owners and Breeders Association (AOBA)

After their successful work on the previous year's catalog, BreedWorks was asked to apply their creativity once again for the 16th Annual AOBA National Conference Alpaca Auction Catalog.

Alpacas at Willowbrook Farm

Alpacas D'Elegance

Alpacas d’ Elegance sought BreedWorks help in creating an identity that conveyed an elegant, sophisticated image. The farm’s name is a spin on ‘Concours d’Elegance’, taken from the world of rare automobiles, and blends their appreciation of a well-bred alpaca’s appearance and their love of high-quality automobiles.

Alpacas of El Dorado

Alpacas of El Dorado, named for the county they live, asked BreedWorks to create an identity that evoked the western themes that their name conjured.

Alpacas of El Dorado

Laurie and I wanted you to know how pleased we are with both the logo design and the web site you developed for us. We have looked at hundreds of other web sites and feel that the quality of design of our site is far superior to the others out there. The site you designed for us gives us complete control to upload photos of the animals, their ancestors, offspring and service sires. All in all we feel very fortunate that we chose Breedworks to develop our web site. What we received is a high quality web site that has a first class look and gives us the power to completely control the content of information.

Alpacas Of Springbrook Farm

America's Choice Auction

For its 5th annual auction, Alpacas of America came to BreedWorks for a new updated look for this highly popular event.

Andes Alpaca Farm

Animated Gif

A special type of GIF file. They give the impression of a video. A collection of GIF’s presented one after another, each picture slightly different from the previous one. Think of a digital flip book.

Annie's Yarn and Fiber

Anti-aliasing

You can change the on-screen appearance of text by smoothing the font edges. Anti-aliasing fills jagged pixels with intermediate color or shades of gray to increase clarity. The effect is easier to view on large fonts or by zooming in on the text.

Applet

An applet is a small Java program that can be embedded in an HTML page. Applets differ from full-fledged Javva application in that they aren’t allowed to access certain resources on the local computer, such as files and serial devices (modems, printers, etc.), and are prohibited from communicating with most other computers across a network. The current rule is that an applet can only connect to the computer from which it was sent.

Architecture

The structure of specific components (such as hardware and database platforms) and the way they ibteract, which forms a computer system. Ths should not be confused with Information Architecture (see definition)

Around the Peak Alpacas

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FEATURED IDENTITY WORK

MORGAN'S FORTUNATO ALPACAS

Morgan's Fortunato Alpacas came to BreedWorks to create a distinct image for their business' brand and one that was born out of the owner's individual backgrounds as well as their shared values. T

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143 Main St. Oneonta, NY 13820 | (607) 432-6860 | info@breedworks.biz

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NEWS

BreedWorks is Honored with Design Awards

BreedWorks Twins!!!

Custom Designed CMS Alpaca Websites

FEATURED IDENTITY WORK

MORGAN'S FORTUNATO ALPACAS