Recession Proof Your Business by Susan Muther
Are we in a recession? Maybe, maybe not. But no matter what you call it, we will all agree that the economy is not in peak health. And as business owners and marketers, we alpaca breeders must work within that reality. This article explains how to, not only survive a recession, but how to come out of it even stronger than before. It provides insights to successful alpaca marketing that are truisms for any economy but imperatives to follow when things are tight.
How do I get started?
Call us at 607-432-6860 to discuss your alpaca marketing ideas and needs. Even if your ideas are vague as to what you need, we can talk with you to determine what your first steps should be. There is never a charge to discuss your ideas. BreedWorks has vast experience in developing effective alpaca marketing solutions including the most essential alpaca website. View our portfolio of work to see the award-winning solutions we've created for our clients.
Susan Muther
Susan is an award-winning designer with vast experience specializing in all forms of visual communication with an emphasis on brand development and implementation in both off-line and on-line arenas.
BreedWorks is Honored with Design Awards
BreedWorks has been honored with numerous awards for excellence in design. In just these past 2 years, 2006 and 2007, BreedWorks received an impressive 10 awards for a wide variety of work including logo design, illustration, print design, web design and animation.
Hazen Reed
Hazen is a veteran of the interactive marketing industry where he has been recognized with numerous industry awards. He has designed everything from interactive laser disks, cd-roms, museum installations, e-commerce stores, intranets, extranets, games and Fortune 500 corporate web sites.
Hazen Reed
Hazen is a veteran of the interactive marketing industry where he has been recognized with numerous industry awards. He has designed everything from interactive laser disks, cd-roms, museum installations, e-commerce stores, intranets, extranets, games and Fortune 500 corporate web sites.
How long will it take to complete my alpaca marketing project?
While no two jobs are alike, BreedWorks generally turn things around within 60 days. Many factors effect a timeframe, such as your availability and response time as well as our current workload. But at the start of each project, we work with you to establish a schedule so each party knows what to expect. We realize that regardless of your project, a brand new alpaca logo or a redesign of an existing alpaca website, you want it done right and done in a reasonable amount of time. To that end, we set benchmark dates for key development stages that help us monitor and track the progress of each project to its successful timely conclusion.
Adrienne Martini -- Writer
Latte Lounge
Newmark PC
Engineered Wall Systems
Closet Concepts Online
Ideal Spaces
home renovation contractor -- Louisville, KY
Farm Catskills - Land Trust
How much will my alpaca marketing project cost?
There are numerous variables effecting the price of an alpaca marketing job, but basically it comes down to time and materials. The more time/material, the more your job will cost. We have base prices for certain types of alpaca marketing projects, which we can discuss with you when you call. But as an example, for a basic alpaca website, we typically average around $3500-$5,000. This 'basic' site is anything but basic, as it provides you, the alpaca website owner, with the ability and access to make changes and updates to each bit of content on your site. And you don't need to know anything about coding or design. Contact us today by phone, 607 432 6860, or by email to discuss your alpaca marketing needs--alpaca logos, alpaca websites, alpaca brochures, ads and more.
BreedWorks Twins!!!
BreedWorks welcomes two new additions to the team. Susan and Hazen are proud to announce the birth of their twin boys, Risdon and Tabor. Born August 29, 2006, the boys are doing great.
Do I need to know how to program in order to update my alpaca website?
No. We build leading-edge Content Management alpaca websites that allow you to update your alpaca website with no programming on your end. However, if you desire, we can set up an arrangement where BreedWorks updates your alpaca website for you. Either way, your website is built to expand with your needs and with the growth of your alpaca business. Contact us today and your own state-of-the-art alpaca website.
Jason Burns
Jason's brings great talent and dedication to his BreedWorks role of designer. His 4 years in the U.S. Air Force in the Civil Engineering Squadron clearly enhanced his naturally strong work ethic, a trait that makes him well equipped for the multitasking and high standards of our office.
Who hosts the alpaca websites that BreedWorks builds?
BreedWorks offers turnkey alpaca website hosting. We'll act as a middleman for hosting companies, which have proven fast, secure and reliable for us in the past. We offer this to you at no mark up. And for a small fee we can continue to maintain your alpaca website, to ensure it continues to function as effectively as possible.
Jesse O'Donnell
Assistant Programmer
Can you give a brief overview of the BreedWorks process?
It varies job to job, but we first define the scope of the specific alpaca marketing service a client requested, whether it be an alpaca website, alpaca logo, alpaca email campaign or whatever; we then propose a number of possible solutions; you make a selection; we develop it; and it it is an alpaca website we are working on, we test it; and finally deploy it. And afterward, for alpaca website, we will maintain your site if you wish. However, all of our alpaca website are developed with built-in tools that provide you the ability to update and maintain your site all on your own without any knowledge or skill in coding or design. Learn more about the details of the BreedWorks Alpaca Marketing Process.
Laura Collins
Continuing the BreedWorks internship tradition, Laura comes to us from the University of Cincinnati, College of Design, Art, Architecture and Planning Program.
What is a data driven alpaca website?
This is an alpaca website designed and built in a way that stores the sites content on various databases. When the site page is visited, that particular page's content is dynamically built by culling the appropriate data from the various databases. This type of alpaca website allows for easier updating, more effective storage of client information and can be used to create personalized and customized web pages based on individual user profiles.
I don't live near BreedWorks. Will I have to come there to begin my alpaca marketing project?
No. BreedWorks can work remotely. Most aspects of alpaca marketing projects can be handled through email, web postings and snail mail. The only requirement is your access to the Internet. Also, in an effort to facilitate the process, BreedWorks provides a secure development site for each client. This password-protected site allows the client to track the progress of their project and view the designs as we post them. So regardless of the type of project--alpaca logo, alpaca website, alpaca farm brochure or even signage, the distance between our office and your alpaca farm has no impact on the project.
I already have an alpaca website. Why would I need BreedWorks' services?
Almost anyone can build and launch a website, but not everyone has skill to do it effectively. And even fewer people or agencies have the knowledge and skill to design and build an effective alpaca website. In today's alpaca market, it is essential to have a strong web presence, one that clearly expresses your unique alpaca farm brand, but also has the tools and features that allow you to provide your alpaca website viewers the information that want and need. If you have an alpaca website we can do diagnostic analysis to determine if your site is hitting your alpaca market effectively and advise you on ways to improve it. This goes for your alpaca farm print and identity design as well. BreedWorks can breathe new life into old alpaca logos, improve a piece of alpaca marketing's effectiveness or simply update items to reflect market changes. And we can take your current alpaca website and turn it into a virtual work horse and communication hub for your alpaca farm.
I only have a small alpaca farm. Why do I need an alpaca web site?
Websites are great equalizers. If you're a small alpaca breeder, you probably can't afford to travel to prospective clients, produce volumes of alpaca marketing materials or have franchises of your alpaca ranch world-wide. You're automatically at a competitive disadvantage to large alpaca breeders who can do all these things. With an alpaca website you're not limited to those clients who can travel to you. But instead, you are accessible to anyone and everyone who visits the web. An alpaca website is not just an electronic calling card or billboard, but the strongest marketing and sales tool ever developed. If you are in the alpaca business, then you must approach it as an internet business, regardless of how many alpacas you have. To succeed you must have an alpaca website. But not just any old site. It needs to present a professional branded appearance and offer your viewers the information they want and need. BreedWorks is the alpaca industry's alpaca website specialists, creating state-of-the-art custom designed alpaca website that get you noticed, regardless of your size.
Alpaca Marketing Tip Sheet by Susan Muther
Marketing, or more specifically, successful alpaca marketing involves a number of coordinated, strategic and integrated elements, such as alpaca logo design, alpaca website design, targeted messaging and tactics, that all come together to create a 'Listening Alpaca Farm Brand'. This article provides a list of helpful tips outlining the basics of effective alpaca marketing.
Successful Winter Alpaca Photography; Freezing Perfect Moments by Susan Muther
Some of the most unique alpaca photo opportunities exist during the winter months. Shimmering, frozen landscapes, early morning fogs, glistening icicles, powdery sprays of snow, and moody, evocative gray days greet you at every turn. But despite these superbly photogenic moments, most people believe that their winter photos will be less than desirable. This article will outline some tips and tricks to overcome the difficulties and leave you with great alpaca marketing photos.
Alpaca Logo Development by Susan Muther
When it comes to your alpaca business' logo, you are competing for the public's eyes, memory and emotions. People are bombarded with marketing images at every turn. To ensure yours is working for you, put some work into developing an effective one right from the start.
Getting the Best from Your Digital Camera by BreedWorks
Even with the presence of digital cameras with auto focus, auto exposure and auto shutter setting, the quality of much of the photography taken today suffers from a lack of understanding of basic rules for successful photography.
10 Steps to Increased Alpaca Website Traffic by Hazen Reed
Every business owner wants to get as many people to view their website. And alpaca business owners are no different when it comes to their alpaca websites. We are all impressed with web server logs that show big numbers in the “hits’ column. While getting hits is a good goal, it is not the entire answer and there is definitely more to the picture than large hit counts.
FAQs of Marketing by BreedWorks
Most people have some familiarity with Marketing, as they are the recipients of it everyday. But it's a whole new ball game when one is driving the marketing themselves. And in the alpaca business, most farm owners have to serve as their own marketing directors. This list features some of the most common questions that arise.
The Final Resolution: Digital Photography by Susan Muther
Ever wonder why the printer refused to accept your digital photographs; or why your images look great on your monitor but lousy in your alpaca brochure? What's all this about DPI and Resolution?
A Rose is a Rose... by Susan Muther
A school bus in any other color is no longer a school bus. A stop sign in any other color is not a stop sign. A Tiffany’s box in any other color than their signature blue is no longer a Tiffany’s box. And a UPS truck that’s not brown, well, you know where I am going with this by now. The point is color fills a very important role in the development of a business’s Brand Identity, and that includes alpaca breeding businesses.
Color Basics for Your Alpaca Brand Identity by BreedWorks
Ten Tips to Giving Good Email by Hazen Reed
We all get email, and we all throw a lot of it in the trash. How can an alpaca marketer get past the delete button. Here are 10 basic steps to getting your alpaca email campaigns read.
What is Marketing? by Susan Muther
What is marketing and more specifically, what is alpaca marketing? If you ask most people, their answer is, advertising, selling, brand management, promotions, and even pricing. Well this may come as a surprise but, it is not any of these.
10 Tips to Improve Your Alpaca Website's Search Engine Ranking by BreedWorks
This top 10 list provides a quick overview of easy steps for improving your alpaca website's ranking in search engine results listings.
Abenaqui Alpacas
The professional and knowledgeable staff at Breedworks have been instrumental in helping to get our marketing ideas off the ground. Through their thoughtful support we have been able to turn ideas into reality. From logo development to web design they have listened to our ideas and provided us with a path to bring our marketing program online...Given a chance to do it all over again, we would certainly work with the Breedworks team.
Abenaqui Alpacas
Abenaqui Alpacas
Account management
This is a tactical and strategic implemetation process to assist you and us in meeting essential objectives before, during amd after the implementation of your project.
Aconcagua Alpacas
Aconcagua Alpaca Farm, pronounced âkown’kâgwâ, derives its name from the highest mountain in the southern hemisphere. They came to Breedworks for their expertise in developing strong brands that were effective in all medias.
Adobe Acrobat
A suite of applications to create and view PDF files.
Aliasing
The term is commonly applied to spatial aliasing, which manifests as visible pixelation - a blocky or jagged effect.
Alpaca Breeders Fiber School
Alpaca Familia
Alpaca Familia
Alpaca Jack's Suri Farm
In business since 1992, Alpaca Jack's Suri Farm came to BreedWorks looking to enhance their online image, improve their natural search engine ratings, and heighten their public awareness.
Alpaca Jack's Suri Farm, LTD
We’ve had an online presence for years, but with our new website, our visibility has improved dramatically. Our goal was to improve the overall design and structure of our site, making it easier for visitors to locate information. We also wanted to be able to maintain the site on our own. And we were more than pleased with the end result...
Alpaca Owners and Breeders Association (AOBA)
After their successful work on the previous year's catalog, BreedWorks was asked to apply their creativity once again for the 16th Annual AOBA National Conference Alpaca Auction Catalog.
Alpacas at Willowbrook Farm
Alpacas D'Elegance
Alpacas d’ Elegance sought BreedWorks help in creating an identity that conveyed an elegant, sophisticated image. The farm’s name is a spin on ‘Concours d’Elegance’, taken from the world of rare automobiles, and blends their appreciation of a well-bred alpaca’s appearance and their love of high-quality automobiles.
Alpacas of El Dorado
Alpacas of El Dorado, named for the county they live, asked BreedWorks to create an identity that evoked the western themes that their name conjured.
Alpacas of El Dorado
Laurie and I wanted you to know how pleased we are with both the logo design and the web site you developed for us. We have looked at hundreds of other web sites and feel that the quality of design of our site is far superior to the others out there. The site you designed for us gives us complete control to upload photos of the animals, their ancestors, offspring and service sires. All in all we feel very fortunate that we chose Breedworks to develop our web site. What we received is a high quality web site that has a first class look and gives us the power to completely control the content of information.
Alpacas Of Springbrook Farm
America's Choice Auction
For its 5th annual auction, Alpacas of America came to BreedWorks for a new updated look for this highly popular event.
Andes Alpaca Farm
Andes Alpaca Farm
Animated Gif
A special type of GIF file. They give the impression of a video. A collection of GIF’s presented one after another, each picture slightly different from the previous one. Think of a digital flip book.
Annie's Yarn and Fiber
Anti-aliasing
You can change the on-screen appearance of text by smoothing the font edges. Anti-aliasing fills jagged pixels with intermediate color or shades of gray to increase clarity. The effect is easier to view on large fonts or by zooming in on the text.
Applet
An applet is a small Java program that can be embedded in an HTML page. Applets differ from full-fledged Javva application in that they aren’t allowed to access certain resources on the local computer, such as files and serial devices (modems, printers, etc.), and are prohibited from communicating with most other computers across a network. The current rule is that an applet can only connect to the computer from which it was sent.
Architecture
The structure of specific components (such as hardware and database platforms) and the way they ibteract, which forms a computer system. Ths should not be confused with Information Architecture (see definition)
Around the Peak Alpacas
Bandwidth
This is a tactical and strategic implemetation process to assist you and us in meeting essential objectives before, during amd after the implementation of your project.
Baseline
In typography, the baseline is the imaginary horizontal line upon which the main body of the letters sits.
Bel Canto Farm
This client, contacted BreedWorks to develop their entire brand. This included the development of their name, Bel Canto Farm, and subsequently their logo.
Bel Canto Farm
We have received numerous compliments on our award-winning logo , website and marketing material from alpaca breeders, customers, and other businesses, including ‘Lands End’. BreedWorks also created a user-friendly site management tool allowing us to control our content and provide up-to-date information. Breedworks helped us achieve an image that will sustain our farm enterprise for years to come and a website that serves as a powerful marketing tool.
Big Red Alpacas
Binary Digit
An applet is a small Java program that can be embedded in an HTML page. Applets differ from full-fledged Javva application in that they aren’t allowed to access certain resources on the local computer, such as files and serial devices (modems, printers, etc.), and are prohibited from communicating with most other computers across a network. The current rule is that an applet can only connect to the computer from which it was sent.
Bitmapped Image
Bittersweet Alpaca Farm
Bleed
An element that is designed to extend to the edge of the page. To print a bleed, the publication is printed on over-sized paper which is then trimmed to the actual final size. When creating the original document, an element that bleeds will actually be extended past the final trim size.
BMP
The Windows bitmap file format (.bmp files) was developed as a standard for representing graphic images as bitmapped images. Bitmapped images, also called raster or paint images, are made of individual dots, called pixels (picture elements), that are arranged and colored to form a pattern. Increasing the size of a bitmapped image has the effect of increasing individual pixels, making lines and shapes appear jagged.
Brookhollow Farm
Browser
The structure of specific components (such as hardware and database platforms) and the way they ibteract, which forms a computer system. Ths should not be confused with Information Architecture (see definition)
applet can only connect to the computer from which it was sent
Buzzard Hill Alpacas
Buzzard Hill Alpacas asked BreedWorks to create a logo that conveyed the essence of the name, but without the negative connotations normally associated with the bird.
Byte
The structure of specific components (such as hardware and database platforms) and the way they ibteract, which forms a computer system. Ths should not be confused with Information Architecture (see definition)
Cap height
In typography, it refers to the distance from the baseline to the top of the capital letters.
Carolina Alpaca Farm
Carolina Blue Blood Alpacas
Character
In typography, any letter, figure, punctuation, symbol or space. When developing text for an ad or catalog listing, requirements may specify a set character count. This refers to the number of characters allowed for that designated space (ad or catalog listing).
Chocolate Hollow Alpaca Farm
Choice View Farm
Choice View Farm came to BreedWorks to create a logo that reflected the beauty of their location.
Clairol
CMYK
A color mode made up of cyan (C), magenta (M), yellow (Y), and black (K) that produces true blacks and a wide tonal range.
Color separation
Continuous tone
This refers to artwork that contains gradations of gray, as opposed to black-and-white line art. Photographs and some drawings, like charcoal or watercolor, require treatment as continuous-tone art.
Cushy Alpacas
Custom Designed CMS Alpaca Websites
BreedWorks designs alpaca websites that make it possible to manage your own content, whenever and where ever you are. As long as you are connected to the Internet, you can update your alpaca website. And you don’t need to have any special software or learn any complicated programming.
Descender
In typography, it refers to the part of the letterform that dips below the baseline; usually refers to lowercase letters and some punctuation, but some typefaces have uppercase letters with descenders.
Double 8 Alpacas
DPI (dots per inch)
This is the unit of measurement used to describe the resolution of printed output and refers to the numbers of dots within a screen per inch. Images are printed by laying down a series of very small overlapping dots onto the paper.
Duotone
This refers to a halftone image printed with two colors, one dark and the other light. The same photograph is halftoned twice, using the same screen at two different angles combining the two improves the detail and contrast.
East Coast Alpacas
Encapsulated PostScript (EPS)
This refers to a type of file format. Can contain both vector and bitmap graphics and is supported by virtually all graphic, illustration, and page-layout programs. The EPS format is used to transfer PostScript language artwork between applications. EPS can be easily exported from most graphics and desktop publishing applications.
Eventyrgaard Suri Alpacas
Fiber Meadows
Fiber Pieces, LLC
File Format
A file format defines how an application stores information in a file. When you name a file, an application automatically appends a filename extension, usually three characters in length; for example, .cdr, .bmp, .tif, and .eps. This filename extension helps you and the computer differentiate between different file types or file formats.
Flying Pony Alpacas
In business for a few years and a herd size grown to over 125 alpacas, Flying Pony Alpacas realized they needed a strong professionally-designed logo to serve as the cornerstone to their public image.
Font
Refers to a set of characters in a specific typeface, at a specific point size, and in a specific style. "12-point Times Bold" is a font -- the typeface Times, at 12-point size, in the bold style. Hence "12-point Times Italic" and "10-point Times Bold" are separate font
GIF (Graphics Interchange Format)
A graphic file format designed to use a minimum of disk space and be easily read and exchanged between computers. This format is commonly used to publish images of 256 colors or less to the Internet.
Gift Baskets International
Glimmer Glass Alpacas
In business since 1996, Glimmer Glass Alpacas came to BreedWorks in 2006 for its expertise in marketing and Brand development. Included in their package of work was this award-winning web site.
Glimmer Glass Alpacas
Halftone
In traditional publishing, this refers to a continuous-tone image photographed through a screen in order to create small dots of varying sizes that can be reproduced on a printing press. Digital halftones are produced by sampling a continuous-tone image and assigning different numbers of dots, which simulate different sized dots, for the same effect.
HaSu Ranch Alpacas
This much-awarded site invites visitors in with its intriguing and playful animations, beautiful illustrations, easy to use navigation and compelling content. And with the state-of-the-art backend, the site is easy to maintain and expand as the business grows.
HaSu Ranch Alpacas
To introduce HaSu Ranch Alpacas' multiple champion herdsires, BreedWorks created a striking marketing image that highlighted the elite quality of the males.
HaSu Ranch Logo
The HaSu Ranch Alpaca logo conveys a modern appearance yet one rooted in nature.
HBO
Heritage Farm
Heritage Farm, located on the site of a 19th century farm, was looking to establish an identity that spoke to their shared agriculture heritage and their roots in the heartland.
HTML
The World Wide Web authoring standard comprised of markup tags that define the structure and components of a document. The tags are used to tag text and integrate resources (such as images, sound, video, and animation) when you create a Web page.
Humming Hill Suri Farm
In business for over 15 years, Humming Hill came to BreedWorks for the expertise in developing high-end, highly effective websites.
Hyperlink
An electronic link that provides access directly from one place in a document to another place in that document or to another document.
Ideal Alpaca Community
Image resolution
The number of pixels per inch in a bitmapped image measured in ppi (pixels per inch) or dpi (dots per inch). Low resolutions can result in a grainy appearance to the bitmapped image; high resolutions can produce smoother images but result in larger file sizes.
Images of the Heart & Soul
Many companies and individuals have the know-how to build websites. But knowledge is not mastery. I have knowledge of websites, as do many people, but BreedWorks is the Master of them...
Images of the Heart and Soul
Images of the Heart & Soul, owned by Darrell and Susan Gray, had been in business for over 20 years before they came to BreedWorks for their assistance in identity and web development. Although, they had fairly good success with sales at industry events across the country, they were looking to improve their online store to generate more internet sales. With a specialty in unique, handcrafted jewelry, they saw that they produced a product that would have appeal worldwide.
Images of the Heart and Soul
After years in the business, jewelry Design and Retail business, Images of the Heart & Soul, approached BreedWorks to create a logo and brand that reflected the symbolism and spirituality of their pieces.
Interactive Futures
JPEG
JPG or Jpeg is a standard format developed by the Joint Photographic Experts Group, allowing the transfer of files between a wide variety of platforms, using superior compression techniques. JPEG supports 8-bit grayscale and color depths up to 32-bit CMYK.
Kansas Alpaca Company
Kansas Alpaca Company
Kentucky Alpaca Association
Kern
In typography, it refers to when characters are squeezed together, for a better fit of strokes and white space. In display type, characters almost need to be kerned because the white space between characters at large sizes is more noticeable.
Landscape (orientation)
This refers to a page or layout that is wider than it is tall.
Leading
(pronounced "led-ding") It refers to the space between lines of type, traditionally measured baseline-to-baseline, in points. Text type is generally set with one or two points of leading; for example, 10-point type with 2 points of leading. This is described as 10/12, read ten on twelve.
Little Butte Fiber Farm
Logotype
This refers to a stylized lettering often employed in a logo. This type of logo is formed by only a unique and original typography which is generally the name of the company or the brand.
Lonesome Dove Alpacas
Lonesome Dove Alpacas
Maple Brook Farm
Having some of the finest alpacas in North America -- great. Getting that message out to potential buyers at the National Auction in 2003 -- challenging. Setting the record of highest selling female alpaca -- $80k. The right marketing firm makes all the difference.
Massachussetts Eye and Ear Infirmary
The Massachusetts Eye and Ear Infirmary was looking for an update to their brand with a new logo. They wanted something that would more effectively convey the mission of their work and present a modern and optimistic image.
Mill Creek Alpacas
Morgan's Fortunato Alpacas
Morgan's Fortunato Alpacas came to BreedWorks to create a distinct image for their business' brand and one that was born out of the owner's individual backgrounds as well as their shared values. T
Mt Si Alpacas
Mt Si Alpacas wanted BreedWorks to create a design that would evoke the stark grace of the mountain their company was named for. It was also to convey an image of the ideal suri alpaca.
Mt Si Alpacas
For their new web site, Mt Si Alpacas wanted BreedWorks to create a design that would evoke the stark grace of the mountain their company was named for.
National Elite Alpaca Auction
The hosts of the National Elite Alpaca Auction, 3 of the most well known farms in the country, came to BreedWorks to develop the brand for the auction's inaugural event.
Natural Fiber Shop
NEAOBA
The New England Alpaca Owners and Breeders Association (NEAOBA) came to BreedWorks for their expertise in building comprehensive and beautifully designed web sites that are virtual work horses in regards to their marketing power.
Negative space
In design, this refers to the space where the figure or image ISN'T -- in artwork, usually the background; in a publication, the parts of the page not occupied by type or graphics.
NGG Alpacas
Northwest Alpacas
Offset printing
For high-volume reproduction -- utilizes three rotating drums: a plate cylinder, a blanket cylinder, and an impression cylinder. The printing plate is wrapped around the plate cylinder, inked and dampened. The plate image is transferred, or offset, onto the blanket cylinder. Paper passes between the blanket cylinder and the impression cylinder, and the image is transferred onto the paper. Offset printing is generally the preferred method of printing for professional looking print pieces, i.e. stationary, brochures, and magazines.
Paso Ligero Alpacas
Paso Ligero Alpacas
Susan, Hazen and their team at BreedWorks really launched Paso Ligero Alpacas’ marketing efforts. I knew as a small farm that I would need top-notch marketing to help me be seen and recognized within the alpaca industry. And while I had many choices for logo and website creation, I knew that the knowledge and experience that Hazen and Susan bring not only in development and design but also in the alpaca industry would provide me the best end products.
PDF (Portable Document Format)
This is a file format designed to preserve fonts, images, graphics, and formatting of an original application file. Using Adobe Acrobat Reader and Adobe Acrobat Exchange, a .pdf file can be viewed, shared, and printed by PC, UNIX, and Macintosh users.
Peak Fiber Mill and Processing
Pet 2 Tingo Alpacas
Pet Center Alpacas
Pica
This refers to a measurement used in typography for column widths and other space specifications in a page layout. There are 12 points in a pica, and approximately 6 picas to an inch.
Pixel (picture element)
It refers to the smallest unit that a device can address. Most often refers to display monitors, a pixel being the smallest spot of phosphor that can be lit up on the screen.
PMS (Pantone Matching System)
This refers to a standard color-matching system used by printers and graphic designers for inks, papers, and other materials. A PMS color is a standard color defined by percentage mixtures of different primary inks. PMS inks are the inks most commonly used in traditional (offset) printing.
Point
This refers to a measurement used in typography for type size, leading, and other space specifications in a page layout. There are 12 points in a pica, and approximately 70 points to an inch.
Prudential Securities
Quechua Benefit
Founded in 1996, Quechua Benefit needed an image that conveyed the beauty and emotions of the children they were helping, yet clearly expressed their significant need.
Quechua Benefit
Quechua Benefit needed an image conveying the beauty and emotions of the children they were helping, yet clearly expressed their significant need. They came to BreedWorks for their entire suite of brand development expertise, including this fund raiser calendar.
Quechua Benefit
Quiet Reflections Farm
As their name suggests, Quite Reflections Farm was looking for a logo that spoke to their feelings about being in the alpaca business.
Rasterized image
An image that has been rendered into pixels. When you convert vector graphics files to bitmap files, you create rasterized images.
Red Hat Alpacas
Resolution
The amount of detail and information an image file contains, as well as the level of detail an input, output, or display device is capable of producing. When you work with bitmapped images, resolution affects both the quality of final output and the file size.
RGB
A color mode in which the three colors of light (red, green, and blue) are combined in varying intensities to produce all other colors. Monitors, scanners, and the human eye use RGB to produce or detect color. Artwork files to be used on the Internet (websites, email) should be saved with RGB color settings.
Rosehaven Alpacas
I first met Breedworks through a symposium I attended. I was totally naive to advertising, marketing and selling. Nor did I know anything about branding, email campaigns or operating websites. Susan and Hazen took us through the decision process of logo design and website building. Not only did we end up with a beautiful award winning logo, and a wonderful website, but also learned a whole “new” world living in our computers. We fully operate, update and control everything on our website. I think the best testimonial you can find for a website is if the owners themselves like their own site. We love ours!!
Rosehaven Alpacas
The Rosehaven Alpacas logo, winner of a prestigious American Graphic Design Award, evokes the idea of an iron scroll rose arbor but in the shape of a huacaya head.
Rosehaven Alpacas
After BreedWorks completed the design of Rosehaven Alpacas' award winning logo, we were asked to design and build a web site that would further communicate their brand and serve as their primary marketing vehicle.
Royal River Alpaca Company
Over the past 8 years, they have played an integral role in the building blocks of our business. In 2000, they designed and launched a state of the art website, assisted with branding design, and created numerous advertising pieces all centered around marketing our alpaca farm to its highest potential.
Royal River Alpacas
Sans serif typeface
This refers to a typeface that has no serifs, such as Helvetica or Swiss. The stroke weight is usually uniform and the stress oblique, though there are exceptions.
Serif
In a typeface, this refers to a counterstroke on letterforms, projecting from the ends of the main strokes. For example, Times or Dutch is a serifed typeface. Some typefaces have no serifs; these typefaces are called sans serif.
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Help keep your mail server clean, set-up Outlook & Outlook Express email to delete email from the server.
Shalom
Spirit Ranch
The goal for this logo was to convey the beauty and grace of the horse and evoke emotions of wonder and freedom.
Spring Pond Farm
Sun King Alpacas
Sun King Alpacas came to BreedWorks to create a logo that was worthy of its name. The name 'Sun King' is a tribute to the great Incan society that made breeding alpacas for their exquisite fiber an art.
Sun King Alpacas
Like many of BreedWorks clients, Sun King Alpacas came to BreedWorks to develop their entire Brand. Included in the project was this award-winning Content Management web site
Sun King Alpacas
We are a small quality operation, and marketing is especially important for us. To me, Breedworks was the best choice by far of all the web developers I could find. They're accomplished marketing veterans with knowledge and ability to build a powerful website that I can edit by myself to improve, emend, polish; modify, adapt, revise, rewrite, or update any time I want. Sun King Alpacas is proud to have won awards for our logo and website.
Template
A predefined set of information that sets the page size, orientation, ruler position, and grid and guideline information. A template may also include graphics and text that can be modified.
The Alpaca Chronicles
The Alpaca Chronicles, by Mike Safley is filled with gorgeous map illustrations featuring depictions of prehistoric mammals and their migration, pen and ink drawings of ancient cultures and historical figures that factor into this fascinating story, all created by BreedWorks partner, Susan Muther
The Alpaca Group
TAG, a consortium of six top New England alpaca breeders came to BreedWorks for their proven skill in developing creative effective solutions. We helped them define their strategy and purpose and developed an integrated marketing package featuring a logo, web site and complete print advertising campaigns.
The Futurity Show and Sale 2007
In 2004, Celebrity Sales asked BreedWorks to update the image of their premier event, The All American Futurity, now known simply as The Futurity Show & Sale. And today, this show and sale are considered 2 of the most prestigious alpaca events, showcasing the finest alpacas from top farms across the country.
The Ideal Alpaca Community
The Ideal Alpaca Community
Along with the Ideal Alpaca Community's logo and website, BreedWorks designed all its print marketing. In support of the organization's goal to have a consistent Brand, BreedWorks wrote and designed the IAC Identity Guidelines Manual.
The Ideal Alpaca-- From Myth to Reality
This much acclaimed book, by author Mike Safley, features the design and illustrations of BreedWorks partner, Susan Muther.
The Suri Source
The Treasury
Thorn Apple Farm Alpacas
URL (Uniform Resource Locator)
A unique address that defines where a Web page is located on the Internet. As an example, www.breedworks.biz is our company's URL.
Vector graphic
An image generated from mathematical descriptions that determine the position, length, and direction in which lines are drawn. Vector graphics are created as collections of lines rather than as patterns of individual dots or pixels. Because they are based on mathematical descriptions, artwork created in vector programs can be scaled up or down without any loss to the quality of the image. Adobe Illustrator and Freehand are some examples of vector programs. Artwork created in bitmap programs, using pixels, cannot be enlarged without a significant loss in reproduction quality. The image will appear jagged and fuzzy. Any program that specifically deals with photos, such as Adobe Photoshop, is a bitmap program.
Warford Creek Alpacas
Wayfarer Farm
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