THE FUTURITY SHOW AND SALE 2007

In 2004, Celebrity Sales asked BreedWorks to update the image of their premier event, The All American Futurity, now known simply as The Futurity Show & Sale. And today, this show and sale are considered 2 of the most prestigious alpaca events, showcasing the finest alpacas from top farms across the country. Along with designing a new logo, web site and online auction consignment site, BreedWorks has designed and produced each auction catalog since 2005. The auction catalog sets the theme for the entire marketing for that year's event. For the 2007 auction, BreedWorks created a theme based on the "Thunder Over Louisville" fireworks show held each year by the city during the same weekend of the auction. Although, unrelated, the two events share a similar level of excitement and viewer anticipation. In fact, the fireworks theme seems even more appropriate when you know that The Futurity Show & Sale 2007 had the highest average price of any consignment sale to date.