BEL CANTO FARM

At the start of their new business, this client, contacted BreedWorks to develop their entire brand. This included the development of their name, Bel Canto Farm, and subsequently their logo. The meaning of their name, beautiful song, and the concept of farming are brought together in this award-winning logo. Through the use of a script font, horizontal fence lines, and the interaction of the two, the logo suggest the play of musical notes on a staff. Additionally, the replacement of the 'A' of 'Canto' with a symbol of a barn reinforces the concept of farming.
Award: American Graphic Design Award 2007