MASSACHUSSETTS EYE AND EAR INFIRMARY

The Massachusetts Eye and Ear Infirmary was looking for an update to their brand with a new logo. They wanted something that would more effectively convey the mission of their work and present a modern and optimistic image. To that end, the chosen exploration direction was to develop a symbol representing the most beautiful thing to see and hear. The final selection was this logo depicting a setting sun over breaking waves and rendered in a warm gradation of yellow, red, purple to blue.

Identity

FEATURED IDENTITY WORK

SUN KING ALPACAS

Sun King Alpacas came to BreedWorks to create a logo that was worth of its name. The name 'Sun King' is a tribute to the great Incan society that made breeding alpacas for their exquisite fiber an art.

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