MASSACHUSSETTS EYE AND EAR INFIRMARY
The Massachusetts Eye and Ear Infirmary was looking for an update to their brand with a new logo. They wanted something that would more effectively convey the mission of their work and present a modern and optimistic image. To that end, the chosen exploration direction was to develop a symbol representing the most beautiful thing to see and hear. The final selection was this logo depicting a setting sun over breaking waves and rendered in a warm gradation of yellow, red, purple to blue.
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