BREEDWORKS TO SPEAK AT HASU RANCH ALPACAS
Getting Seen & Getting Sales
BreedWorks is pleased to be presenting their highly acclaimed 2 day seminar, Getting Seen & Getting Sales, at HaSu Ranch Alpacas, August 16-17, 2008.
Whether you're just starting out or a veteran breeder, this seminar teaches you how to effectively market your alpacas, generate farm visits and sales. Today's alpaca market is increasingly competitive as more breeders come into the industry and the overall quality of the U.S. alpaca herd improves. A strong farm identity and marketing plan are essential for success. This seminar focuses on differentiating your farm, leveraging the Internet and integrating marketing efforts for maximum effect.
Visit HaSu Ranch Alpacas for more details.
Topics Include:
What is Marketing?
Successful Alpaca Marketing
Strategies to reach customers
Defining Your Farm Brand
What is Brand, why it's so important?
Interactive Session: Discovering what makes you different
Developing a Farm Logo
Successful Alpaca Logos
Integrated Marketing
What is it and why is it important?
Putting the Internet to work for you
E-marketing: Using the Internet to sell more alpacas
Elements of e-marketing
Your alpaca web site
Tracking and monitoring
Email Campaigning
Why use it? Using it Effectively
Guidelines for development
Hands-On Digital Photo Session
Digital Camera Basics
Image Resolution
Photography Basics
Working with alpacas
Resizing and retouching
and much, much more.
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