Alpacas d’ Elegance sought BreedWorks help in creating an identity that conveyed an elegant, sophisticated image. The farm’s name is a spin on ‘Concours d’Elegance’, taken from the world of rare automobiles, and blends their appreciation of a well-bred alpaca’s appearance and their love of high-quality automobiles.
This client, contacted BreedWorks to develop their entire brand. This included the development of their name, Bel Canto Farm, and subsequently their logo.