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OFF-LINE MARKETING
The importance of color in developing your Brand Identity
A school bus in any other color is no longer a school bus. A stop sign in any other color is not a stop sign. A Tiffany’s box in any other color than their signature blue is no longer a Tiffany’s box. And a UPS truck that’s not brown, well, you know where I am going with this by now. The point is color fills a very important role in the development of a business’s Brand Identity, and that includes alpaca breeding businesses.
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FEATURED PRINT WORK
THE IDEAL ALPACA-- FROM MYTH TO REALITY
This much acclaimed book, by author Mike Safley, features the design and illustrations of BreedWorks partner, Susan Muther.
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