16th Annual National Conference Alpaca Auction Catalog
After their successful work on the previous year's catalog, BreedWorks was asked to apply their creativity once again for the 16th Annual AOBA National Conference Alpaca Auction Catalog.
To introduce HaSu Ranch Alpacas' multiple champion herdsires, BreedWorks created a striking marketing image that highlighted the elite quality of the males.
Having some of the finest alpacas in North America -- great. Getting that message out to potential buyers at the National Auction in 2003 -- challenging. Setting the record of highest selling female alpaca -- $80k. The right marketing firm makes all the difference.
The hosts of the National Elite Alpaca Auction, 3 of the most well known farms in the country, came to BreedWorks to develop the brand for the auction's inaugural event.
Quechua Benefit needed an image conveying the beauty and emotions of the children they were helping, yet clearly expressed their significant need. They came to BreedWorks for their entire suite of brand development expertise, including this fund raiser calendar.
The Alpaca Chronicles, by Mike Safley is filled with gorgeous map illustrations featuring depictions of prehistoric mammals and their migration, pen and ink drawings of ancient cultures and historical figures that factor into this fascinating story, all created by BreedWorks partner, Susan Muther
TAG, a consortium of six top New England alpaca breeders came to BreedWorks for their proven skill in developing creative effective solutions. We helped them define their strategy and purpose and developed an integrated marketing package featuring a logo, web site and complete print advertising campaigns.
In 2004, Celebrity Sales asked BreedWorks to update the image of their premier event, The All American Futurity, now known simply as The Futurity Show & Sale. And today, this show and sale are considered 2 of the most prestigious alpaca events, showcasing the finest alpacas from top farms across the country.
Along with the Ideal Alpaca Community's logo and website, BreedWorks designed all its print marketing. In support of the organization's goal to have a consistent Brand, BreedWorks wrote and designed the IAC Identity Guidelines Manual.
