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It is a known truth that good design has commercial value and can
influence a business’s success. But what constitutes good
design? At BreedWorks, we believe it is a combination of logic and
intuition. Logic guides us as we assess the problem and define the
rules that will govern the solution. But logic alone will most likely
bear out a mundane end result. Intuition provides the spice, the
stroke of brilliance that breathes life into the work resulting
in unexpected, unique and successful solutions. It is with this
powerful combination that we approach all work.
Whether we are developing your business’s identity, printed
marketing materials, web site or email campaign, BreedWorks, LLC
follows its proven five-phase strategic development process. We
define the scope and parameters of the project; we construct simple
prototypes of the project to convey our concepts; we develop appropriate
solutions to achieve the objectives laid out in the definition phase;
we deliver the finished project; and finally we follow the work
we completed with regular reviews and monitoring. For a more detailed
explanation of our design process, please walk through the phases
listed to the left. And of course if you have any questions,
please feel free to contact us.
Need Help Getting Started?
When setting out to start your own business the task of developing
an identity can be daunting. Just deciding on a name can be
challenging, let alone developing a logo or web site. At BreedWorks,
we help you work through these decisions through the use of
an assessment tool, our Discovery Audit. This Audit raises
questions that will guide you in outlining your desires, tastes
and preferences. And it raises questions you might not have
considered. Request
a copy of BreedWorks Discovery Audit.
2006 was another great year for BreedWorks and their clients with multiple projects honored with awards for creative excellence from highly competitive design competitions, The American Graphic Design Awards, and Creativity 36.
BreedWorks welcomes two new additions to the team. Susan and Hazen are proud to announce the birth of their twin boys, Risdon and Tabor. Born August 29, 2006, the boys are doing great.
Marketing Strategy
What is marketing? Well, it is not about selling. Selling focuses on what
you want, marketing focuses on what your customers want. To market successfully,
concentrate on developing ways to determine what your customers want. Develop
a “Listening Brand” through your marketing.
Alpacas.com
“This site is just about perfect.” Stone Reuning, SEO Advantage,
Search Engine Specialist Northwest Alpacas hired BreedWorks to redesign their
site, alpacas.com. In
the space of one year, this site has gone from a little-known alpaca farm
site to an internationally recognized destination. We’re talkin’
RESULTS.
Maple Brook Farm
Having some of the finest alpacas in North America - great. Getting that
message out to potential buyers at the National Auction in 2003 - challenging.
Setting the record of highest selling female alpaca - $80k. The right marketing
makes all the difference.